the new black
type
packaging
specs
3 cartons
288w x 278h (flat)
83w x 135h x 51d (finished)
2 spot colour limitation
288w x 278h (flat)
83w x 135h x 51d (finished)
2 spot colour limitation
roles
art direction
client
uni project
date
2022
Inspired by punk and dadaism, this alternative coffee branding makes the most of using only two spot inks per package.
the brief was to design graphics for a supplied carton containing a product of our choosing inside. the main constraint was a limitation of 2 spot inks per package.
the designs turn this restriction into a strength. overprint and knockout techniques are employed to great effect for a highly dynamic, engaging, and eye-catching suite of packages.
the designs turn this restriction into a strength. overprint and knockout techniques are employed to great effect for a highly dynamic, engaging, and eye-catching suite of packages.
each package, one each for a different type of roast, explore a wild and sardonic visualisation of famous pop-culture quotes. each of the quotes acts as a mantra for consumers to think about when drinking their morning coffee.
as vessels to deliver the message, pop-culture icons were chosen for their recognisability and role-model qualities, giving the mantras a subliminal sense of idealism to consumers.
as vessels to deliver the message, pop-culture icons were chosen for their recognisability and role-model qualities, giving the mantras a subliminal sense of idealism to consumers.
